Beauty Serenity Burst Chew

This format captures the fastest-growing segment in the supplement market.
Your retail partners are seeing demand shift toward experiential, lifestyle-driven products.


Market Data: 68% of millennial supplement buyers prefer chewables over pills when given the choice. The 18-39 age demographic is driving format innovation across categories. These buyers want products that fit their experiential, lifestyle-driven mindset — convenient, enjoyable, and designed for life on the go.

Chewables solve the compliance problem that's killing your repeat sales.
When products are easy and pleasant to take, adherence goes up—and so does customer lifetime value.


The Industry Challenge: Around 40% of supplement buyers report pill fatigue or difficulty swallowing traditional tablets or capsules. When supplements are unpleasant to take, users abandon them — and brands lose repeat sales. 
The Chewable Advantage: Comfort, familiarity, and ease. The result? Higher adherence, stronger customer satisfaction, and better long-term retention for your brand.

It is the chewable format that GEN Z wants to incorporate in their beauty routine.

This isn't just another chewable—it's a patented system that combines science with premium user experience.

Our central-filling system delivers a burst of flavor and functionality.

1. Polyphenols and anthocyanins are preserve, active.
2. With GABA for immediate serenity and boosted confidence.
3. Clean texture and premium mouthfeel designed for repeat enjoyment

This is more than a simple chewable or a gummy — it’s Burst Chew technology.

Our proprietary triple-protection system maintains ingredient stability and potency throughout shelf life.
This is critical for heat-sensitive actives like probiotics, enzymes, and omega-3.

Our proprietary system integrates three critical processes:

1. Low-temperature manufacturing preserves the heat-sensitive probiotics.

2. Vacuum processing protects against oxidation and microbial contamination.

3. Nitrogen flushing maintains purity and potency by removing humidity and air.

These methods ensure high bioactivity, high dosage integrity, and maximum stability.

(For detailed data, request our White Paper)

Micro-coated actives bypass stomach acid and release in the intestines.
This targeted delivery means better absorption and no gastric discomfort—key differentiators your customers will notice.

Active droplets in the central filling are micro-coated for functional protection:

1. Prevents premature degradation in stomach acid (no burps or gastric discomfort).
2. Ensures release and absorption in the intestines, where nutrients are best absorbed.

Our format bypasses the structural limitations of traditional gummies. You get formulation flexibility, higher active loads, and better bioavailability—without compromising on texture or taste.

1. Preserved actives: The controlled low manufacturing temperature (~100°F) and short cooling process help preserve the probiotics.
2. No gel-setting limits: Unlike gummies, our format doesn’t rely on gelatin or pectin for structure, allowing greater flexibility in formulation and higher inclusion of active ingredients.
3. Protective environment: Vacuum and nitrogen systems prevent oxidation and humidity exposure — meaning your actives stay potent, clean, and bioavailable.

Development timelines range from weeks to a few months, depending on complexity.
Co-investment in R&D accelerates your position in our innovation pipeline—getting your product to market faster than standard development cycles.


 

We meet global regulatory standards: GMP, ISO 22000, HACCP, FDA, and NSF.
Our facilities are built for brands entering regulated markets—U.S., EU, and beyond.



 

Yes. We have a proven track record of successful U.S. imports.
We work with Ex-Works incoterms and understand the regulatory requirements for entering the American market.

Yes. Every batch—raw materials and finished products—is third-party validated.
We partner with ISO 17025 accredited labs (Intertek, SGS, BellCert) to ensure quality and regulatory compliance.

We've optimized ingredient ratios for stability, taste, and mouthfeel. Each component serves a functional purpose—from structure to active protection.
Balanced with:

1. maltitol and isomalt for structure and sweetness.
2. Fully hydrogenated palm oil for a creamy mouthfeel and active protection.
3. Pectin (vegan) or gelatin (customized) for flexibility.
4. E473 and sorbitol for texture balance, smoothness and stability.

It's a clean-label ingredient with zero trans fats and superior functionality.
Unlike coconut or MCT oils, it provides neutral taste, creamy texture, and efficient active release at body temperature.

1. Zero trans fats: clean and safe.
2. Neutral taste, unlike coconut or MCT oils.
3. Creamy at room temperature, liquefying at body temperature to release actives efficiently.
4. Stomach-friendly coating that protects actives until gut absorption.

Our formulations support the most sought-after clean-label claims.
These claims help your product stand out in premium retail channels and appeal to health-conscious buyers.
✅ Non-GMO  ✅ No major allergens ✅ Gluten-free ✅ No plasticizers ✅ No artificial colors ✅ No preservatives ✅ Prop 65 compliant

Yes. We offer both natural WONF flavors and artificial options. We'll work with you to match your brand's sensory profile and target market preferences.
Available with natural WONF flavors or artificial options, customized to your brand’s sensory target.


 

We're not just a manufacturer—we're your R&D and innovation partner. We adapt every formulation to your functional goals, taste profile, and target regulatory market.
Boncha Bio isn’t just a manufacturer. We’re your R&D and innovation partner.
We adapt formulations to your functional goals, taste profile, and regulatory market (U.S., EU, APAC).


 

Each chew is individually wrapped for maximum convenience and premium positioning. This format appeals to on-the-go lifestyles while preserving freshness, potency, and hygiene—perfect for retail, gym, travel, and workplace channels.
Each chew is individually wrapped for hygiene, portability, and freshness — ideal for pockets, purses, or school bags. The protective micro-environment preserves flavor and potency, supporting long shelf life and premium presentation.

Ready to explore Burst Chew™ technology for your brand?

Contact us today to discuss your product development needs:

Contact Boncha Bio